When we launched Current Editorials back in 2011, we had one simple task in mind — to write long-form technology pieces that people would enjoy reading. We soon added news coverage and reviews on top of our initial objective, and the outcome and response was far greater than we initially anticipated. We reached and surpassed every goal we placed on ourselves, and accomplished much more than we could have ever hoped for, with what started out as (and still is) a four-man, part-time operation.
Today marks the beginning of the next phase of Current Editorials, a substantial shift into a new model, which we consider our biggest undertaking yet.
The sale of Instagram to Facebook for a cool billion in the spring of 2012 was the ultimate Silicon Valley fairy tale: 18 months from launch to offer. But, for co-founder and C.E.O. Kevin Systrom, it was more of a roller-coaster ride, with several missed opportunities, at least two “aha” moments, and one major reboot.
Kara Swisher talks to Kevin Systrom, Mike Krieger, Mark Zuckerberg, Jack Dorsey, and others about Facebook’s acquisition of Instagram.